Lorena Garcia

Graphic Designer

Hello! I'm Lorena Garcia, an experienced Graphic Designer currently based in Toronto. I'm a very versatile designer that can work comfortably both on print and digital media. If you like my work, feel free to download my portfolio/resume and contact me.



Project Objective

Similarly to Niagara Go Green, Wild for All is an initiative to encourage animal lovers donate to Niagara Peninsula Conservation Foundation (NPCF). This task however, required me to design an informative poster with a quick fact about local fauna rather than a complete campaign.

Concept

The concept is simple but effective, the poster shows the most essential elements of the fundraising event: a link to the official website, the sponsor's logos and information about Niagara wildlife.

Outcome

The composition and dark colour scheme create an interesting visual contrast that quickly makes the viewer focus on the text, which is the poster's objective.